Claudio Giambrone
Vision and Mission
Wembley Park is transforming into a vibrant, inclusive neighbourhood that seamlessly blends culture, community, and entertainment. Our mission is to foster an environment where creativity thrives, offering artists unique opportunities to contribute to a dynamic urban landscape.
A New Neighbourhood
Located in Brent, North West London, Wembley Park has unfergone significant regeneration, evolving into a lively mixed-use community. Today, the neighbourhood includes thousands of new homes, welcoming residents who now call Wembley Park home, and enhancing the broader Brent community. Visitors are drawn to our free events, as well as the iconic Wembley Stadium and OVO Arena Wembley, shops and restaurants, Boxpark Wembley, theatres, open spaces and a lot more.
Cultural and Public Art Strategy
Wembley Park’s Cultural Strategy and Public Art Strategy outline our commitment to integrating art and culture into the fabric of our neighbourhood. Developed in collaboration with Futurecity, these strategies provide a framework for artistic programming, placemaking, and community engagement. Both documents are available for review upon request.
Artistic Opportunities
We are proud to be home to 26 artist studios, with an additional 30 studios set to open near in 2025, bringing the total to 56. These studios are operated by Second Floor Studios & Arts, providing affordable, high-quality workspaces for emerging and established artists. This expansion reflects our commitment to supporting local artists and enriching the cultural fabric of Wembley Park.
Royal Philharmonic Orchestra
In Summer 2025, the Royal Philharmonic Orchestra will relocate to Wembley Park, further establishing our neighbourhood as a cultural epicentre. This move will provide residents and visitors with unparalleled access to world-class musical performances.
Union Park
We are developing a 7-acre park, which, upon completion, will be the largest park created in North West London in over 120 years. Union Park will offer green spaces for relaxation, recreation, and community events, enhancing the quality of life for all who visit.
Cultural Landmarks
Wembley Park is home to the Troubadour Wembley Park Theatre, a state-of-the-art cultural destination seating up to 2,000 guests. The theatre hosts a variety of performances, including the renowned Starlight Express, providing diverse entertainment options for our community.
Boxpark Wembley, located on iconic Olympic Way, offers a selection of modern street food vendors and social spaces, with a 365-day event programme that enhances the cultural and culinary experiences available in Wembley Park.
Wembley Park Art Trail
Central to our cultural offering is the Wembley Park Art Trail—a free, public art initiative showcasing a diverse range of artworks by local and international artists. The trail features larger-than-life murals, digital installations and interactive pieces, transforming everyday spaces into artistic canvases.
In 2024, Wembley Park launched an app-based guide to its Art Trail, hosted within CityTrotter: London Walks. This digital solution encourages visitors to explore Wembley Park’s outdoor gallery of 23 public artworks, using GPS technology to provide seamless navigation. The app enhances the experience by offering in-depth insights into each piece, ensuring a more interactive and educational exploration.
Unique Artistic Opportunities
We encourage artists to engage with unconventional surfaces within Wembley Park, such as:
-
Phone Boxes: Reimagined as vibrant art installations, adding colour and creativity to the streetscape.
-
Steps and Pavements: Transformed into interactive murals, inviting public interaction and redefining pedestrian spaces.
-
Concrete Blocks: Upcycled as artistic displays, providing unique textures and forms for creative expression.
Featured Artworks Include:
-
Mr. Doodle – His distinctive "graffiti spaghetti" style covers over 30 concrete barrier blocks across Wembley Park, as well as an entire caravan.
-
Lois O’Hara’s "Think Independently, Together" – A supersized floor mural celebrating the area’s diversity through eye-catching colours and interlocking shapes.
-
Laxmi Hussain’s "Landscapes of Women" – A tribute to the female form, celebrating diversity throughout Brent.
-
Jason Bruges Studio’s "The Shadow Wall" – An interactive digital installation that mirrors visitors’ movements in real-time.
-
Philip Jackson’s Bobby Moore Statue – A 20-foot bronze tribute to England’s legendary football captain, standing at the entrance of Wembley Stadium.
-
Square of Fame – A collection of handprints from legendary musicians, akin to the Hollywood Walk of Fame, featuring icons such as Madonna, Kylie Minogue, and Sir Cliff Richard.
Invitation to Artists
We invite artists to submit proposals for our open calls, encouraging innovative ideas that resonate with Wembley Park's spirit. By integrating art into the fabric of our neighbourhood, we aim to enrich the cultural experience for residents and visitors alike, making Wembley Park a true creative hub in London.
Download the digital guide on the Wembley Park Art Trail page: wembleypark.com/art or search for the CityTrotter App on the Android or Apple App Store.
Previous Projects
Wembley Park has showcased an evolving collection of public artworks as part of its Wembley Park Art Trail. Notable projects include:
A current list of our public artworks and details about the trail can be found on the Wembley Park Art Trail page.
